Wednesday, January 11, 2017

130. The Small Faces - Ogden's Nut Gone Flake

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On this work the original album cover art design was shaded on the sides to make it look like it has been pasted over the surface of a beer bottle.
The tin foil effect was obtained through a manipulation of the properties in the Render: Lighting Effects filter.

This is indeed, a great album cover.

The album cover is labelled as one of the "22 Album Covers That Changed the Face of Music" by The Coolist, which had this to say:

Resembling a tin of tobacco, the art of Ogden’s Nut Gone Flake created a stampede of artists who stopped making their album covers look like album covers,
and instead stood as an example of doing whatever the hell the band wanted, however odd, to go with their music.

The title and the design of the distinctive packaging was a parody of Ogden's Nut-brown Flake, a brand of tobacco that was produced in Liverpool from 1899 onwards by Thomas Ogden.

The album was originally released on vinyl in a circular novelty package of a metal replica of a giant tobacco tin, inside which was a poster created with five
connected paper circles with pictures of the band members. This proved too expensive and not successful as the tins tended to roll off of shelves. wikipedia

Not running out of parodies, and there's one for The Lord's Prayer, too.

Small Faces
Which were in the studios
Hallowed by thy name
Thy music come
Thy songs be sung
On this album as they came from your heads
We give you this day our daily bread
Give us thy album in a round cover as we give thee
Lead us into the record stores.
And deliver us Ogdens' Nut Gone Flake
For nice is the music
The sleeve and the story

For ever and ever, Immediate

We go in circles or we go nuts while the nut's gone flake.

No. 337, The Virgin All-Time Album Top 1000, No. 21, Rolling Stone, The 100 Greatest Album Covers

Cover artwork by NIck Twedell & Pete Brown. Album produced by Steve Marriott & Ronnie Lane. Immediate 1968.

The album’s title and the  circular sleeve design are  inextricably linked,  although nobody seems to remember  which came first  –  which is not surprising  given the subject matter.
‘We assumed that marijuana would  become legal quite soon,  which was  perhaps a little naïve,’  stated (Ian) McLagan.  ‘So we thought  we’d be ahead of the game.  We envisaged 
that rather than cigarette machines there’d be joint machines,  with all the packaging and everything. The people at Immediate got (pipe tobacconists) Ogdens to send over all their
old designs and scrapbooks  going back to the previous century,  and we browsed through them.  We were looking at this  design on a tin which said  ‘Ogdens’ Nut Brown Flake’,  and
Steve (Marriott) suddenly went: ‘Nut brown – nut gone! That’s the one.’ We got an artist to come in and change the wording, but we kept the original design.’

The band originally wanted  to release the album in a tin,  but the cost of manufacturing a 12-inch  tin proved impractical,  not least because of the cost  (John Lydon’s Public Image
would have better luck a decade later).  Instead they opted for a circular  something up their sleeve:  the original circular Ogdens’. . .  album cover cardboard  fold-out sleeve which
was almost as impractical when it  came to shop displays.  It wasn’t easy to rack,  it was flimsy, and the  record kept falling out.  None of this  mattered if you were stoned,  but the
majority of record retailers were pretty straight.

Nevertheless, when it was released at the end of May 1968, after a nine-month gestation period, the album became The Small Faces’ biggest success. This Day in Music

(A) Ogden's Nut Gone Flake - Afterglow of Your Love - Long Agos and Worlds Apart - Rene - Son of a Baker - Lazy Sunday

(B) Happiness Stan - Rollin' Over - The Hungry Intruder - The Journey - Mad John - Happy Days Toytown

"Song of a Baker" live from TwistForAWhile on YouTube